Privacy Policy

This website is operated by APPSolve Group Limited, a company registered in England and Wales (Company No. 17156637). Our registered address is available on request. We are the data controller for the personal data collected through this website.

If you have any questions about this policy or how we handle your data, contact us at info@appsolvegroup.com.

We collect personal data in the following ways:

Contact form

When you submit an enquiry through our contact form, we collect your first name, last name, email address, organisation name, and the content of your message. This information is used solely to respond to your enquiry and to assess whether we may be able to help you.

Server-side analytics

We use Umami, a privacy-focused analytics platform, to collect anonymised, aggregated data about how visitors use this website. Umami operates server-side and does not use cookies, does not track users across websites, and does not collect any personally identifiable information. No data is shared with third-party advertising networks.

No cookies or client-side tracking

We do not use cookies on this website. We do not run Google Analytics, Meta Pixel, or any other client-side tracking or advertising technology.

We process your personal data under the following legal bases:

• Legitimate interests — when you submit an enquiry, we process your contact details and message on the basis of our legitimate interest in responding to potential client enquiries and assessing whether we can provide the services you are looking for. We have balanced this against your privacy interests and concluded that this processing is proportionate.
• Consent — for any future communications beyond responding to your enquiry, we will ask for your explicit consent before contacting you.

We use the personal data you provide through the contact form to:

• Respond to your enquiry
• Assess whether our services are relevant to your needs
• Follow up if you have indicated you would like us to do so

We do not use your data for automated decision-making or profiling. We do not sell, rent, or share your personal data with third parties for marketing purposes.

We retain enquiry data for up to 24 months from the date of receipt, or for as long as is reasonably necessary to manage our business relationship with you. If you ask us to delete your data, we will do so promptly unless we are required to retain it for legal or regulatory reasons.

We do not share your personal data with third parties except where necessary to operate our services. The processors we use are:

• Resend — our email delivery provider, used to route contact form submissions to our inbox. Resend processes your name and email address in order to deliver the email. Their privacy policy is available at resend.com/legal/privacy-policy.
• Vercel — our website hosting provider. Vercel may process server request logs containing IP addresses as part of normal hosting operations. Their privacy policy is available at vercel.com/legal/privacy-policy.

All processors are contractually obligated to handle your data in accordance with UK GDPR.

Under UK GDPR, you have the following rights in relation to your personal data:

• Right of access — you can request a copy of the personal data we hold about you
• Right to rectification — you can ask us to correct inaccurate data
• Right to erasure — you can ask us to delete your data in certain circumstances
• Right to restriction — you can ask us to limit how we use your data
• Right to object — you can object to processing based on legitimate interests
• Right to data portability — you can request your data in a machine-readable format

To exercise any of these rights, email us at info@appsolvegroup.com. We will respond within one month.

You also have the right to lodge a complaint with the Information Commissioner's Office (ICO) if you believe your data has not been handled correctly.

Our service providers (Resend and Vercel) may process data outside the UK. Where this occurs, we ensure that appropriate safeguards are in place, such as Standard Contractual Clauses or UK adequacy decisions, in line with UK GDPR requirements.

We may update this privacy policy from time to time. The most recent version will always be available at this URL. This policy was last updated in June 2026.